THE GAME HAS CHANGED...

Enter Alliance 412. We are here to bridge the divide between the University of Pittsburgh student-athletes, major brands, influential people, local businesses, charitable organizations, and the community to create Name, Image, and Likeness opportunities.
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Alliance 412’s mission is to connect University of Pittsburgh student-athletes, local and national companies, charitable organizations, and the community to create lasting and sustainable relationships that impact and benefit all.
Alliance 412 is an independent, Limited Liability Company established to benefit University of Pittsburgh student-athletes. Alliance 412 is not affiliated with the University of Pittsburgh or University of Pittsburgh Athletics.