THE GAME HAS CHANGED...

Enter Alliance 412. We are here to bridge the divide between the University of Pittsburgh student-athletes, major brands, influential people, local businesses, charitable organizations, and the community to create Name, Image, and Likeness opportunities.

ABOUT

Alliance 412 was created by prominent University of Pittsburgh alumnus and $20 million donor Chris Bickell. Our goal is to provide an avenue to connect student-athletes with Name, Image, and Likeness (NIL) opportunities.

Local and national companies, as well as not-for-profit organizations, are expressing significant interest in being involved with Pittsburgh student-athletes. Those student-athletes need an ally, as well as the exposure to opportunities to make sure they can effectively capitalize on their brand.

As an independent, third-party entity, Alliance 412 has the mechanism in place to bring all groups together with one objective in mind...responsible winning!

MISSION STATEMENT

Connecting University of Pittsburgh student-athletes, local and national companies, charitable organizations, and the community in order to create lasting and sustainable relationships that impact and benefit all.

What is Name,
Image, and Likeness?

Alliance 412 was created by prominent University of Pittsburgh alumnus and $20 million donor Chris Bickell. Our goal is to provide an avenue to connect student-athletes with Name, Image, and Likeness (NIL) opportunities.

Local and national companies, as well as not-for-profit organizations, are expressing significant interest in being involved with Pittsburgh student-athletes. Those student-athletes need an ally, as well as the exposure to opportunities to make sure they can effectively capitalize on their brand.

As an independent, third-party entity, Alliance 412 has the mechanism in place to bring all groups together with one objective in mind...responsible winning!

The Goals of Alliance 412 are to:

Facilitate relationships between University of Pittsburgh student-athletes and corporate partners, as well as charitable organizations, within the new NIL landscape.
Impact the entire student body and community through connections and sustainable partnerships.
Be an ambassador for the University of Pittsburgh and Pittsburgh on a national level.
Help student-athletes to build life skills that go beyond their sport.

QUOTES

“There are only a handful of major cities in the country that have the ability to bring in opportunities like this, and Pittsburgh is one. The stage is set for the student-athlete to positively impact themselves, the University, and the community. Today’s environment requires this company. The student-athletes need an ally and the exposure to opportunities to make sure they can effectively capitalize on their brand. We are excited to be a part of bettering their college experience and their future”. - Chris Bickell
Contact Us
Alliance 412’s mission is to connect University of Pittsburgh student-athletes, local and national companies, charitable organizations, and the community to create lasting and sustainable relationships that impact and benefit all.
Alliance 412 is an independent, Limited Liability Company established to benefit University of Pittsburgh student-athletes. Alliance 412 is not affiliated with the University of Pittsburgh or University of Pittsburgh Athletics.